PILLAR 5: AUTOMATED INTIMACY (A/I)
No, this isn’t about getting a “bot” to do a human’s job.
And it has nothing to do with artificial intelligence. In fact, that’s the keyword here… Most people’s marketing in the coaching and education space feels far too… artificial.
They’re pushing out, one-size-fits-all automated experiences that only ever serve and convert a small fraction of those it should be (1-3%).
Understand that automation is only as useful as its ability to empower and elicit transformative tipping point moments in your marketing.
It was never meant to be something that “removes” you from your business; but rather releases you to show up more fully and powerfully within dynamic contexts that require greater intimacy.
But the mistake most coaches and course creators make is believing that intimacy and automation are mutually exclusive; rather than highly synergistic.
Or put another way;
Advanced automation provides the intelligence (and reclaimed energetic and emotional bandwidth) to create high-touch and highly profitable interactions.
Let’s look at the example of self-driving cars.
Let’s say that by 2023 all Uber rides are fully autonomous.
Self driving cars, on their own, are likely NOT a value add to the end user (versus a great driver or chauffeur); it only makes the experience less personalized, and maybe a bit cheaper if Uber is willing to pass along the savings.
However, let’s say the rideshare system notices you’re pinging it from a shady part of town with higher crime rates. Now let’s say; that because the “human resource” isn’t engaged in actually driving the car; it’s now free’d up to be a concierge that can take this data and create a better and safer experience. Calling you and staying on the line while you wait for your ride.
That wouldn’t only be a “value add”. It can literally be life-saving.
Same with our Automated Intimacy model. The mindset that we take is that… Automation is only as good as its ability to create richer, more human experiences.
That’s why the “I just want a fully automated webinar funnel so I can chill out on a beach sipping mojitos” dude has become a tired cliche… a running joke in the industry… and a caricature of someone that literally doesn’t exist.
Because it can’t.
A fully automated funnel without intimate and dynamic touchpoints is a dead funnel without the heartbeat that creates resonance and coherence for your prospects to align with.
This is the single biggest reason why a sales call will close up to 10x higher than the “best sales funnel” (3-5% vs. 30-50%)
Automated Intimacy™ helps you capitalize on the best of both worlds in a leveraged and systematized way.